Launched in 2016, Greenlight Solar has, for the past two and half years, offered customers sustainable living solutions that are affordable, easy to implement, and comfortable. To begin with, however, the company was primarily focused on bringing affordable solar solutions to individuals and businesses, helping them to reduce their reliance on “dirty energy”.
“During my studies and my career, I began to see just how much damage we were doing to the environment,” explains Greenlight’s Founder, Richard Viljoen. “At the same time, I saw that solar, although relatively complex, offered an affordable way for homes and businesses to reduce their reliance on dirty energy. My ideal was to make solar both simple and financially viable while being 100% renewable.”
Shortly after Greenlight Solar was registered, Alta Nell joined the team. “The idea of helping people save energy and money, and, through this, making a positive impact on our environment, was extremely appealing,” Nell admits. “The actions of every person that strives to live ‘eco-friendlier’ will contribute to a greener, healthier planet. As an individual it might look like you are making a small contribution, however, if everyone contributes just a little bit, we can make a huge positive impact on our planet. Eco-friendly living, and working, should be a necessity for all.”
With this sentiment in mind, the team soon realised that there was a real need to broaden their product offering beyond solar.
“Over time we realised that there was more that could be done to reduce the environmental footprint of homes and businesses, including LED lighting and water saving showerheads. Again, we believed we could offer green products that were both easy to use AND financially viable. Our motto of simple, sensible, solar soon changed to simple, sensible, sustainable,” explains Viljoen.2018 has once again heralded another change for the company, as they have fully embraced this change and the need to offer a more holistic product offering to their customers.
“As the company has grown, the need to diversify our product offering has become more and more apparent as individuals and businesses have begun to look beyond just solar and water-saving, to an all-encompassing approach to sustainable living,” says Nell. “We now offer products within the health and beauty category, plastic replacement products and eco-friendly braai products. And even more exciting product plans are on the horizon.”
This new approach has led to the rebranding of the company under the clean, simple new name of Greenlight.
“Although there is sadly much to be concerned about or even depressed about, there is also a lot we can do to decrease our impact on the environment, and we can do it in a sensible way. Through Greenlight we hope to address this by helping people decrease their environmental footprint without impacting the quality of their lives and their budget,” concludes Viljoen.
To find out more about Greenlight and the company’s growing product offering, visit: