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Pure Smile is a leading South African brand of natural teeth whitening solutions. Instead of using bleaching agents and harsh chemicals, Pure Smile products use natural and herbal ingredients to promote a brighter, whiter and healthier smile.

The Pure Smile product range includes SLS-free, fluoride-free natural toothpaste, as well as natural activated charcoal tooth powder for gentle at-home whitening. The range also includes environmentally friendly toothbrushes, made from sustainable bamboo wood.

Pure Smile products are gentle on your teeth and gums, while promoting a clean, healthy mouth and fresh breath. Shop online with Greenlight to find the ideal Pure Smile products for your daily oral care routine.